Hace 28 años asesoramos a empresas de los sectores de Cosméticos, Alimentos & Bebidas y Educación. Entendemos las particularidades y dinámicas de estos mercados, lo que nos permite estructurar transacciones que maximizan valor y conectan a los empresarios con los inversores adecuados, en Brasil y en el exterior.
Transacciones concluidas en este sector
Países donde se realizaron las transacciones
Especialistas dedicados a este sector
ferias comerciales, exhibiciones y conferencias mapeadas globalmente
bilhões de reais transacionados com fundos de investimento internacionais
Context
Rede Monte Carlo, with a trajectory that began in 1975, operates across 8 Brazilian states and has 80 units, including active operations and upcoming openings. Its business model goes beyond fuel supply, offering a complete experience with a full-service concept that includes dining, convenience stores, truck shops, highway parking facilities and integrated services, inspired by the model of renowned international highway malls.
Strategic Rationale
The company’s first FIDC issuance, carried out in the first half of 2022 when it operated 40 units, was a milestone. Since then, Rede Monte Carlo has undergone a cycle of expansion and modernization. This consistent performance, combined with strong financial governance and professional management, paved the way for this second issuance, which not only reached a significantly larger volume but also attracted new institutional investors.
This capital raise represents an important step in the continued strengthening of Rede Monte Carlo’s capital structure, which began in 2024 with the issuance of two Agribusiness Receivables Certificates (CRAs). With this, the company consolidates a more robust, long-term liability profile, aligned with its asset-intensive and large-scale operating model.
Context
Lola From Rio, one of the pioneering vegan product brands in Brazil, and Skala, recognized for its democratization in the cosmetics sector, have joined forces to form one of the largest beauty groups in the country, with the support of private equity firm Advent International.
Founded in 2011, Lola From Rio stands out for its innovative formulas and humorous communication, offering a diverse portfolio of around 180 products, primarily focused on hair care, as well as lines for body and home. The brand has gained presence in over 40 countries, with a strong emphasis on Latin American markets.
In 2024, Advent International, one of the leading global private equity firms, acquired a controlling stake in Skala, marking its first investment in the cosmetics sector in Brazil. With a track record of over US$ 15 billion invested in 85 consumer companies globally, the investment will come from a US$ 2 billion fund dedicated to opportunities in Latin America to support the expansion of the new group.
Strategic Rationale
The transaction, advised by igc partners, represents a milestone in the Brazilian beauty market and reinforces igc’s position as the leading advisor in the sector. By bringing together two complementary brands, this deal creates one of the largest and most dynamic beauty groups in the country. Backed by Advent International’s capital, global experience, and strategic guidance, the new group is well-positioned to accelerate growth, expand internationally, and strengthen its leadership in the beauty industry.
Context
Rede Monte Carlo is one of the leading players in Brazil’s highway fuel sector, operating since 1975. Present on the main highways of São Paulo, Paraná, and Santa Catarina, the company has 66 highway and urban complexes, with 54 already in operation and another 12 scheduled to open between late 2024 and 2025. Its units feature a full range of services, including food courts, convenience stores, car wash facilities, and truck shops.
Strategic Rationale
After a cycle of significant expansion and major investments between 2022 and 2023, the group focused in 2024 on strengthening its capital structure. This funding marks the second transaction structured for the network by IGC Partners, following a R$100 million CRA in March 2024. In addition to securing better terms in this second CRA, Monte Carlo has now consolidated most of its capital structure into the long term, with payment schedules customized to the business’s cash flow.
Context
Recognized for its expansive operations spanning from restaurants to the world's largest barbecue festival, Fazenda Churrascada offers a diverse range of products tailored to the barbecue niche, along with unique gastronomic experiences. Currently operating in five key locations including São Paulo, Campinas, Curitiba, Brasília, and Campo Grande.
Heat Group joins the Company to unlock fresh avenues for growth and expansion. Backed by seasoned professionals boasting extensive market expertise, including former executives from Burger King, and supported by a pool of investors.
Strategic Rationale
The acquisition of Fazenda Churrascada’s controlling interest by Heat Group reinforces its strategy of consolidating foodservice brands with high growth potential — integrating experiences, events, and products. Fazenda offers a “barbecue ecosystem” with strong cultural appeal and the capacity for national and, potentially, international expansion.
Context
Rede Monte Carlo is one of the leading players in Brazil’s highway service station mall segment, operating since 1975. The company has 63 units across São Paulo, Paraná and Santa Catarina, combining fuel stations with a full range of services, including dining, convenience stores and truck shops — a concept known internationally as highway malls.
The group has been growing at a rapid pace: it has doubled the number of units over the past three years and has a strong pipeline of contracted projects for the coming years. At the same time, it has taken important governance steps, such as implementing a board of directors, audited financial statements and access to capital markets.
Strategic Rationale
This CRA provided a better balance in the group’s capital structure, with long maturities and a series of flexibilities that allow it to continue growing in an accelerated and sustainable way.
Context
Skala Cosmetics, the leading hair treatment creams company in Brazil, has received a majority investment from private equity firm Advent International.
Established in 1986, Skala Cosmetics brand is a leader in hair treatment creams in Brazil and the fourth largest haircare brand in the country. The company boasts a portfolio of 155 products, with nearly 90% focused on hair care, including lines for hair restoration and styling creams. Internationally, Skala is present in over 40 countries, with its main markets in Latin America.
Advent International is one of the largest global private equity investment firms. Over the past 25 years, Advent funds have invested over $7 billion in 70 companies in Latin America. In the consumer and retail sectors, they have invested $15 billion globally in over 85 companies, 24 of which are in Latin America.
Strategic Rationale
The investment in Skala Cosmetics marks Advent International's inaugural investment in the cosmetics sector in Brazil. This investment aims to increase the company's production capacity, strengthen Skala's distribution, and enhance its international expansion efforts.
Context
Founded in 1995, Víqua offers a complete and innovative portfolio of Pipes, Fittings, Hoses, Purifiers, and Accessories for the construction materials (residential and building) and irrigation market. Also, driven by a strong innovation DNA, the Company is currently the leader in the ABS Faucet market.
With a nationwide presence and also in about 10 other countries, the company serves more than 12,000 points of sale, through its broad and modern production structure, supported by a robust quality team and R&D specialists. Víqua is synonymous with recognition and excellence in its market.
Krona is a national reference in the manufacture of Pipes, Fittings, and Accessories, with nearly 29 years of experience in this market. Currently, the Company has four industrial facilities, more than 57,000 customers, and 2,000 employees.
Strategic Rationale
The transaction allows Krona to enter the faucet segments for internal use and leverages its distribution strategy, especially in agribusiness, in addition to the growth strategy and complementation of its product catalog.
Context
Founded in 2003, Truss Professional is a Brazilian brand and a leader in the professional haircare segment, widely used in salons across Brazil and in more than 50 countries. Recognized for its highly concentrated, technological, and vegan formulations, Truss has built a strong reputation among beauty professionals. With a strong educational DNA, the brand has developed training programs and recently inaugurated in São José do Rio Preto (SP) the world’s largest and most modern international academy for hairdressers. In addition, it has expanded its business through initiatives such as Hair Spa by Truss, offering exclusive experiences in licensed salons, and La Moda, a brand focused on the pharmacy and food channels.
Grupo Boticário, founded in 1977 and headquartered in Curitiba (PR), is one of the largest beauty conglomerates in Brazil, with operations in more than 15 countries. Owner of brands such as O Boticário, Eudora, Quem Disse Berenice?, Vult, O.U.i, and Beleza na Web, the group has established itself as one of the country’s leading multichannel and multi-brand beauty platforms. In recent years, it has expanded its operations to cover the entire beauty ecosystem, combining franchises, owned retail, e-commerce, marketplaces, and partnerships in the sector.
Strategic Rationale
The acquisition of Truss Professional marks Grupo Boticário’s entry into the professional salon segment — a market that, in Brazil alone, includes approximately 790,000 hairdressers. The transaction accelerates the group’s growth agenda and reinforces its strategy of building a multichannel and multi-brand beauty ecosystem, significantly expanding its presence in the hair category and strengthening its direct relationship with beauty professionals, key opinion leaders in the consumer chain.
Context
Terra Zoo is a pet shop chain based in Maranhão, operating across the states of MA, PA, PI, and TO. The chain provides a comprehensive customer experience — including grooming, veterinary clinics, pet parks, and a wide range of products for pets, agriculture, gardening, and camping. In 2021, it had 11 stores; following Crescera Capital’s investment, it expanded to 23 locations by 2024.
Crescera Capital is an independent private equity and venture capital manager founded in 2008, focused on mid-sized companies with high growth potential. It operates in sectors such as consumer goods, retail, services, education, technology, and healthcare, with approximately BRL 4 billion under management.
Strategic Rationale
Crescera Capital’s investment in Terra Zoo accelerated the chain’s growth and geographic expansion. The transaction enabled the company to double its number of stores in less than three years, while also contributing to capital restructuring and supporting its national expansion strategy.
Context
Created from the merger of Lab SSJ and Affero, AfferoLab has become one of Brazil’s leading references in corporate education, offering training solutions, leadership development, and digital learning for major companies. In 2018, the Bertelsmann Group took full control of the company, strengthening its presence in the Brazilian education sector.
Bossa.etc, in turn, is a content-tech founded in 2020 by the Blue Management Institute (BMI), specializing in edutainment solutions and technology for soft skills development and corporate learning. Born from the integration of consulting and educational technology expertise, Bossa.etc already had a relevant corporate client base and a strong positioning as an innovator in interactive digital content.
Strategic Rationale
The acquisition of AfferoLab by Bossa.etc strengthens the strategy of consolidating a robust portfolio in Corporate Learning, combining traditional corporate training methodologies with scalable and innovative digital solutions. The transaction, expected to generate around BRL 100 million in combined revenue, accelerates Bossa.etc’s technological and intellectual expansion while enhancing its ability to serve large corporations in Brazil and abroad.
Context
Founded in 2008, Eico Cosméticos is a reference in the semi-professional haircare segment, recognized for innovation and high-quality formulations designed for consumers seeking professional-grade yet accessible solutions. With a solid presence in the Brazilian market, the company built a strong portfolio and reputation as a brand that combines performance and sophistication.
Duty Cosméticos, founded in 2019 by Daniel de Jesus, quickly established itself in Brazil’s beauty sector. With brands such as DaBelle and Duty Color, the company already had over 100 SKUs prior to the acquisition of Eico. Known for its multichannel strategy and innovative positioning, Duty has been expanding rapidly with the ambition of becoming one of Brazil’s leading cosmetics companies.
Strategic Rationale
The acquisition enabled Duty Cosméticos to significantly expand its portfolio, growing from 115 to approximately 300 SKUs, effectively doubling the company’s size and strengthening its position in the haircare segment. Integrating Eico adds expertise and credibility in the semi-professional market while generating operational and distribution synergies. This strategy accelerates Duty’s growth, bringing together complementary brands across different price ranges and reinforcing its presence in both digital and physical channels, with the ambition of reaching BRL 1 billion in revenue in the coming years.
Context
Founded in 2015, StartSe is a Brazilian Edtech specialized in business education focused on the New Economy. The company has established itself as a leader in executive education through in-person events and immersion programs, receiving more than 50,000 Brazilian executives annually. In 2020, following global trends, the company reshaped its business model to focus on digital courses and content, significantly increasing its clients’ Lifetime Value and making 75% of its revenue come from digital products.
Patria Investimentos, founded in 1988, is one of the largest alternative investment managers in Latin America, with a focus on private equity, infrastructure, credit, and real estate. Known for its strong international presence, Patria seeks strategic partnerships with high-growth companies, providing capital and expertise to accelerate expansion.
Strategic Rationale
The Series A round represents a decisive milestone in StartSe’s trajectory, enabling the company’s international expansion and supporting future acquisitions focused on digital operations. The investment strengthens StartSe’s position as a leading provider of executive education in the New Economy while enhancing its ability to scale its digital model and consolidate its global presence.
Context
Founded in 1912, Cerveja Therezópolis is Brazil’s largest independent premium craft beer brand, based in the mountain region of Teresópolis, Rio de Janeiro. The brewery resumed production in 2006 under descendant leadership and has established itself as a notable premium player.
The acquisition was executed in August 2021 by Coca Cola FEMSA, the world’s largest Coca Cola bottler by volume, and Coca Cola Andina, a major bottler in Latin America, aiming to expand their beer portfolios in Brazil by integrating craft and premium brands into their offerings.
Strategic Rationale
This acquisition fits into Coca Cola FEMSA and Andina’s long-term strategy to complement their beer lineup in Brazil following the realignment with Heineken. It allows both bottlers to fill a premium craft beer niche, leveraging Therezópolis’s established brand and production capabilities. With Brazil being the world’s largest coffee—but second-largest beer—market, the move strengthens indirect competition with major beer players, providing premium positioning across their portfolio.
Context
Founded in 2016, Escola Conquer is a Brazilian edtech recognized as a reference in business education for the New Economy. Starting with only 36 students in its first class, the school quickly evolved and today offers a comprehensive online platform with training programs, specializations, bootcamps, and recorded courses. Since its foundation, Conquer has impacted more than 1 million students in 80 countries and served over 300 companies in the B2B segment, consolidating itself as one of the leading digital education institutions in Brazil.
Wiser Educação, founded by entrepreneur Flávio Augusto, owns established brands such as Wise Up, Number One, meuSucesso.com, Power House, and Buzz. With a strong presence in language learning, executive education, and digital solutions, Wiser has been pursuing an aggressive growth strategy, with a BRL 1 billion acquisition plan over the coming years.
Strategic Rationale
Wiser Educação’s minority investment in Conquer will accelerate the edtech’s growth, expanding its scale and broadening its national and international reach. The transaction strengthens Conquer’s presence in digital education for the New Economy, integrating its course platform with Wiser’s education ecosystem. For Wiser, the investment represents an opportunity to further diversify its portfolio and reinforce its acquisition strategy focused on innovative edtechs.
Context
Founded in 2014 and headquartered in Lençóis Paulistas (SP), Forever Liss is the largest digital cosmetics brand in Brazil. With a comprehensive product portfolio developed through direct interaction with consumers, the brand has built a strong digital presence, reaching more than 4 million people daily through its social media platforms. Known for its innovative strategy of engagement and co-creation, Forever Liss has established itself as a reference in beauty and innovation across multiple product categories.
Concept Investimentos is a Brazilian private equity fund manager focused on investing in mid-sized companies with high growth potential. The firm supports companies not only with capital but also with strategic and governance expertise to accelerate sustainable growth.
Strategic Rationale
The acquisition of Forever Liss by Concept Investimentos highlights the strong potential of Brazil’s digital beauty and cosmetics market. The transaction will allow the brand to accelerate its expansion, broaden its distribution channels, and invest in innovation to further strengthen its leadership in the digital space. For Concept, the deal represents an opportunity to back a leading brand with an engaged customer base and a scalable business model, aligned with its investment strategy in high-growth sectors.
Context
Fesar (Faculdade de Ensino Superior da Amazônia Reunida) is a higher education institution based in Redenção, Pará, with strong regional recognition and programs such as Medicine, Law, Biomedicine, Accounting, Nursing, Civil Engineering, and Zootechnics. A regional reference, Fesar combines tradition with robust infrastructure and high academic standards.
Afya Educacional, the leader in medical education in Brazil and expanding into other healthcare fields, acquired 100% of Fesar’s equity interest. The institution, listed on Nasdaq, strengthens its education ecosystem through this acquisition — one of the most significant in the Brazilian higher education sector.
Strategic Rationale
The acquisition of Fesar allows Afya to expand its presence in Northern Brazil, adding an institution already consolidated in health sciences and other academic programs. The transaction strengthens Afya’s ecosystem with regional focus and helps broaden access to high-quality higher education in strategic areas. It also represents an important step in Afya’s geographic and institutional expansion, consolidating its leadership strategy in the segment.
Context
Loja do Mecânico was founded as an e-commerce platform for tools and machinery and quickly became the largest in its sector in Latin America, achieving significant revenue growth and expanding into physical retail. In 2020, it received investment from EB Capital, which acquired a controlling stake in the company and boosted its strategic transformation.
EB Capital is a private equity manager focused on macro trends and sectors with strong structural demand in Brazil. The investment represented a turning point for Loja do Mecânico, enabling the acceleration of an omnichannel ecosystem with retail, content, technical training, and financial services.
Strategic Rationale
EB Capital’s investment allowed Loja do Mecânico to expand beyond digital channels, advancing into an omnichannel model with physical stores and a complete service platform for professionals in the sector. The transaction strengthened the company’s national expansion, digitalization, and channel diversification strategy, with the ambition of consolidating its position as the absolute leader in the market.
Context
Crescimentum, founded in Brazil and recognized as a top leadership and management training provider, achieved €7.7 million in turnover in 2019—a 31% increase over the previous year. It is renowned for premium positioning and serving major multinational clients, including Carrefour, Honda, Microsoft, Nestlé, Uber, and Whirlpool.
Cegos Group, established in 1926 in France, is a global leader in learning and development, offering training solutions across 50+ countries, with over 250,000 learners annually and revenues of approximately €250 million in 2019. The transaction was announced in October 2020, as Cegos acquired a majority stake in Crescimentum to strengthen its Latin American presence.
Strategic Rationale
Through the acquisition of Crescimentum, Cegos advances its Latin American strategy—building on prior entries in Chile and Mexico—by strengthening its presence in Brazil's thriving leadership training market.
This alignment combines Cegos’ global digital learning tools, such as LearningHub@Cegos and a multilingual e learning catalog, with Crescimentum’s market-leading local content, expertise, and client portfolio. The synergies enable cross-border training projects and enhanced offerings backed by a robust regional infrastructure.
Context
Founded in 1957 and headquartered in Vargem Grande do Sul, São Paulo, Café Pacaembu is a traditional Brazilian coffee roaster, operating one of the most modern coffee roasting plants in the market and recently recognized as producing the best extra strong coffee in Brazil.
Massimo Zanetti Beverage Group (MZBG), based in Italy, is a global leader in roasted coffee production, processing, and distribution, present in over 100 countries and managing the entire coffee value chain—from green bean sourcing to retail—through renowned brands like Segafredo Zanetti and Boncafé.
Strategic Rationale
This acquisition positions MZBG to capitalize on Brazil’s coffee market—world’s largest producer and second-largest consumer—by integrating Café Pacaembu's high-tech roasting facility and strong brand reputation. It reinforces MZBG’s production capacity, enhances local distribution, and aligns with its strategy to expand in high-growth geographies through key local assets.
Context
Onofre is one of the most traditional pharmacy chains in Brazil, with more than 85 years of history. It currently operates 50 stores across the country’s main states and was a pioneer in online retail, establishing itself as a digital pharmacy. Recognized for its expertise in e-commerce and telesales with delivery, Onofre has become one of the leaders in this channel, which represents a significant portion of its revenue.
The transaction involved the sale of Onofre by CVS Health, one of the largest health and wellness chains in the world, to RaiaDrogasil, the largest pharmaceutical retail group in Brazil.
Strategic Rationale
The acquisition strengthens RaiaDrogasil’s position as the leader in the Brazilian pharmaceutical sector, adding Onofre’s expertise in digital channels and expanding its ability to deliver convenience and omnichannel experiences to customers. For Onofre, the transaction represents the opportunity to integrate into a larger structure, reinforcing its presence in both physical and digital retail and expanding its reach in the national market.
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Adaptamos los 28 años de experiencia de IGC para crear un proceso tailor-made para el sector, ya sea en M&A o fundraising. Actuamos con diferentes perfiles de transacciones y tesis, con un equipo especializado que garantiza una dinámica estratégica de estructuración, abordaje y negociación.
Transacciones en fundraising.
Mil millones de reales transaccionados con fondos nacionales e internacionales.
Actuamos con una amplia red de compradores estratégicos e inversionistas financieros a nivel global, incluyendo fondos de private equity, family offices y compañías multinacionales de diversos sectores.
Actuamos con una amplia red de compradores estratégicos e inversores financieros a nivel global, incluyendo fondos de private equity, growth, venture capital y compañías multinacionales de diversos sectores.
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Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
Context
Lola From Rio, one of the pioneering vegan product brands in Brazil, and Skala, recognized for its democratization in the cosmetics sector, have joined forces to form one of the largest beauty groups in the country, with the support of private equity firm Advent International.
Founded in 2011, Lola From Rio stands out for its innovative formulas and humorous communication, offering a diverse portfolio of around 180 products, primarily focused on hair care, as well as lines for body and home. The brand has gained presence in over 40 countries, with a strong emphasis on Latin American markets.
In 2024, Advent International, one of the leading global private equity firms, acquired a controlling stake in Skala, marking its first investment in the cosmetics sector in Brazil. With a track record of over US$ 15 billion invested in 85 consumer companies globally, the investment will come from a US$ 2 billion fund dedicated to opportunities in Latin America to support the expansion of the new group.
Strategic Rationale
The transaction, advised by igc partners, represents a milestone in the Brazilian beauty market and reinforces igc’s position as the leading advisor in the sector. By bringing together two complementary brands, this deal creates one of the largest and most dynamic beauty groups in the country. Backed by Advent International’s capital, global experience, and strategic guidance, the new group is well-positioned to accelerate growth, expand internationally, and strengthen its leadership in the beauty industry.
Context
Skala Cosmetics, the leading hair treatment creams company in Brazil, has received a majority investment from private equity firm Advent International.
Established in 1986, Skala Cosmetics brand is a leader in hair treatment creams in Brazil and the fourth largest haircare brand in the country. The company boasts a portfolio of 155 products, with nearly 90% focused on hair care, including lines for hair restoration and styling creams. Internationally, Skala is present in over 40 countries, with its main markets in Latin America.
Advent International is one of the largest global private equity investment firms. Over the past 25 years, Advent funds have invested over $7 billion in 70 companies in Latin America. In the consumer and retail sectors, they have invested $15 billion globally in over 85 companies, 24 of which are in Latin America.
Strategic Rationale
The investment in Skala Cosmetics marks Advent International's inaugural investment in the cosmetics sector in Brazil. This investment aims to increase the company's production capacity, strengthen Skala's distribution, and enhance its international expansion efforts.
Context
Viena is one of Brazil’s largest casual dining restaurant chains, founded in 1975 and well-known for its cafés in airports, highways, shopping centers, and business districts. It became a flagship brand in Brazilian foodservice, recognized for its quality and reach.
Advent International, a Boston-based global private equity firm founded in 1984, entered the Brazilian market through the acquisition of Viena. This transaction marked one of Advent’s early investments in Brazil’s restaurant sector and was part of its broader Latin American expansion strategy.
Strategic Rationale
Advent International aimed to establish a platform in Brazil’s high-growth casual dining sector. Viena was targeted due to its strong brand recognition, extensive network of locations, and established customer base. The deal provided Advent with a local market foothold and served as a springboard for further investments and consolidation efforts in the region’s foodservice industry.
Context
Ourolac Indústria de Alimentos S.A., founded in 2002 and based in Rio Verde (GO), is a leading provider of UHT dairy solutions to the foodservice market. Its products are used by major chains including Burger King, Bob’s, KFC, Giraffas, Chiquinho Sorvetes, Cinepólis, Cacau Show, and a wide network of distributors.
2bCapital, the private equity arm of Grupo Bradesco, invests in Brazilian growth-oriented companies, often alongside institutional backers.
Siguler Guff & Company, a U.S.-based private equity firm with over US $12 billion in assets, has significant investment presence in Latin America.
Strategic Rationale
The joint investment of R$ 90 million by 2bCapital and Siguler Guff aims to:
Strengthen Ourolac’s presence in Brazil by increasing production capacity, launching complementary solutions, and expanding national coverage.
Support Ourolac’s strategic plan, which includes geographic growth into Latin America and Central America.
Bring new strategic expertise and high-level networking to accelerate execution of business goals across short, medium, and long-term horizons.
Context
Frango Assado is a prominent Brazilian chain of roadside restaurants, known for its grilled chicken and baked goods, operating along highways and in food plazas. In 2008, International Meal Company (IMC)—backed by Advent International—acquired Frango Assado, integrating it into IMC’s portfolio of foodservice brands including Viena, Pizza Hut, KFC, and Margaritaville.
Strategic Rationale
The acquisition enabled IMC to expand its presence in Brazil’s highway concession market, leveraging Frango Assado’s strong regional brand and high-traffic locations to enhance its footprint in the casual dining sector. It served as a cornerstone in IMC's growth strategy to build a diversified restaurant network across captive-food markets such as highways, airports, and shopping centers.
Context
CBL Alimentos S.A., operating under the Betânia brand, is a Brazilian dairy company founded in 1975 and headquartered in Quixeramobim and Fortaleza, Ceará. It is the largest dairy producer in Brazil’s Northeast, manufacturing fluid milk, dairy drinks, yogurt, cheese, condensed milk, and more across five production plants in Ceará, Pernambuco, Paraíba, and Sergipe, with eight distribution centers.
Arlon Group is a New York–based private equity firm specializing in food and agriculture. Founded in 2007 and backed by Continental Grain Company and Rabobank, Arlon manages over US$ 1 billion in assets and focuses on middle market companies across the Americas.
Strategic Rationale
In July 2017, Arlon acquired a 20% stake in CBL Alimentos. The transaction aimed to fund investments of around R$ 100 million over three years to double production capacity, especially at the Morada Nova plant, and launch higher value products. Arlon also gained a board seat, supporting the scaling of production, expansion of distribution networks across the Northeast, and entry into new states such as Bahia, Maranhão, and Piauí.
Context
Creme Mel Sorvetes, founded in 1987 in Goiânia, is one of Brazil’s largest independent ice cream producers. The company is headquartered in Goiás and distributes across nine states in the Midwest. By 2013, it employed around 900 people and operated its own production facilities and refrigerated fleet.
H.I.G. Capital is a global private equity firm founded in 1993 and headquartered in Miami. The firm established a Brazilian affiliate in 2012 and focuses on growth capital and buyout investments in mid-sized companies across a range of sectors.
Strategic Rationale
In July 2013, H.I.G. Capital acquired a minority stake in Creme Mel to support its national expansion strategy. The investment was directed toward increasing production capacity, including the construction of a new plant, and broadening distribution into new regional markets. H.I.G. also aimed to bring operational support and strategic guidance to accelerate Creme Mel’s growth trajectory.
Context
CEL® LEP, founded in 1967 and headquartered in São Paulo, is a premium English-language teaching network in Brazil. The company operates 17 owned schools in São Paulo and 4 licensed units in São Paulo and Minas Gerais, serving over 10,000 students annually and having taught more than 420,000 students over its history.
H.I.G. Capital is a global private equity firm founded in 1993 and based in Miami. The firm manages more than US$10 billion in capital and focuses on growth and buyout investments in mid-sized companies worldwide, including through its Brazilian affiliate.
Strategic Rationale
In September 2012, H.I.G. Capital acquired 100% of CEL LEP in its first Brazilian investment. The acquisition aimed to accelerate CEL LEP’s regional expansion beyond São Paulo, leveraging H.I.G.’s financial and operational expertise to meet the rising demand for quality English-language education in Brazil.
Actuamos con una amplia red de compradores estratégicos e inversionistas financieros a nivel global, incluyendo fondos de private equity, family offices y compañías multinacionales de diversos sectores.
Actuamos con una amplia red de compradores estratégicos e inversores financieros a nivel global, incluyendo fondos de private equity, growth, venture capital y compañías multinacionales de diversos sectores.
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Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
Contexto
A Pueri Domus era uma rede tradicional de ensino superior e também proprietária de um sistema educacional utilizado por escolas particulares e municipais. Em 2008, contava com seis unidades e cerca de 3,5 mil alunos matriculados; além disso, seu sistema de ensino atendia 125 escolas com um total aproximado de 41 mil alunos.
O Grupo SEB (Sistema Educacional Brasileiro) é um grande grupo de educação no Brasil, controlador da rede COC e outras operações educacionais. Em 2008, adquiriu a maior parte das escolas físicas e o sistema de ensino da Pueri Domus por aproximadamente R$ 41 milhões, incluindo a assunção de dívidas da empresa.
Racional Estratégico
A transação permitiu ao Grupo SEB ampliar sua presença na Grande São Paulo e fortalecer seu portfólio com um sistema de ensino consolidado, expandindo sua capacidade de atender novos alunos e escolas associadas.
Context
Founded in 2014 and headquartered in Lençóis Paulistas (SP), Forever Liss is the largest digital cosmetics brand in Brazil. With a comprehensive product portfolio developed through direct interaction with consumers, the brand has built a strong digital presence, reaching more than 4 million people daily through its social media platforms. Known for its innovative strategy of engagement and co-creation, Forever Liss has established itself as a reference in beauty and innovation across multiple product categories.
Concept Investimentos is a Brazilian private equity fund manager focused on investing in mid-sized companies with high growth potential. The firm supports companies not only with capital but also with strategic and governance expertise to accelerate sustainable growth.
Strategic Rationale
The acquisition of Forever Liss by Concept Investimentos highlights the strong potential of Brazil’s digital beauty and cosmetics market. The transaction will allow the brand to accelerate its expansion, broaden its distribution channels, and invest in innovation to further strengthen its leadership in the digital space. For Concept, the deal represents an opportunity to back a leading brand with an engaged customer base and a scalable business model, aligned with its investment strategy in high-growth sectors.
Context
Grupo União, headquartered in Vitória (ES), is a market leader in auto parts distribution and retail, with a strong regional presence and a solid network built over years of operation. The group is recognized for its comprehensive product lines and trusted relationships with customers across Espírito Santo and neighboring states.
Grupo Fortbras, controlled by private equity fund Advent International, is one of the leading auto parts distributors and retailers in Brazil, with nationwide operations and rapid growth driven by acquisitions and organic expansion. The company has been consolidating its role as a major player in the automotive sector, serving a wide base of repair shops, retailers, and consumers across the country.
Strategic Rationale
The merger between Grupo União and Grupo Fortbras creates the largest auto parts distributor and retailer in Brazil, combining União’s regional leadership with Fortbras’ nationwide scale. The transaction reinforces the consolidation trend in the sector, expands geographic coverage, generates economies of scale, and strengthens service capacity. With this integration, the combined group gains greater competitiveness and resilience to keep pace with the evolution of the Brazilian automotive market.
Context
Founded in 2016, Escola Conquer is a Brazilian edtech recognized as a reference in business education for the New Economy. Starting with only 36 students in its first class, the school quickly evolved and today offers a comprehensive online platform with training programs, specializations, bootcamps, and recorded courses. Since its foundation, Conquer has impacted more than 1 million students in 80 countries and served over 300 companies in the B2B segment, consolidating itself as one of the leading digital education institutions in Brazil.
Wiser Educação, founded by entrepreneur Flávio Augusto, owns established brands such as Wise Up, Number One, meuSucesso.com, Power House, and Buzz. With a strong presence in language learning, executive education, and digital solutions, Wiser has been pursuing an aggressive growth strategy, with a BRL 1 billion acquisition plan over the coming years.
Strategic Rationale
Wiser Educação’s minority investment in Conquer will accelerate the edtech’s growth, expanding its scale and broadening its national and international reach. The transaction strengthens Conquer’s presence in digital education for the New Economy, integrating its course platform with Wiser’s education ecosystem. For Wiser, the investment represents an opportunity to further diversify its portfolio and reinforce its acquisition strategy focused on innovative edtechs.
Context
Loja do Mecânico was founded as an e-commerce platform for tools and machinery and quickly became the largest in its sector in Latin America, achieving significant revenue growth and expanding into physical retail. In 2020, it received investment from EB Capital, which acquired a controlling stake in the company and boosted its strategic transformation.
EB Capital is a private equity manager focused on macro trends and sectors with strong structural demand in Brazil. The investment represented a turning point for Loja do Mecânico, enabling the acceleration of an omnichannel ecosystem with retail, content, technical training, and financial services.
Strategic Rationale
EB Capital’s investment allowed Loja do Mecânico to expand beyond digital channels, advancing into an omnichannel model with physical stores and a complete service platform for professionals in the sector. The transaction strengthened the company’s national expansion, digitalization, and channel diversification strategy, with the ambition of consolidating its position as the absolute leader in the market.
Context
Fesar (Faculdade de Ensino Superior da Amazônia Reunida) is a higher education institution based in Redenção, Pará, with strong regional recognition and programs such as Medicine, Law, Biomedicine, Accounting, Nursing, Civil Engineering, and Zootechnics. A regional reference, Fesar combines tradition with robust infrastructure and high academic standards.
Afya Educacional, the leader in medical education in Brazil and expanding into other healthcare fields, acquired 100% of Fesar’s equity interest. The institution, listed on Nasdaq, strengthens its education ecosystem through this acquisition — one of the most significant in the Brazilian higher education sector.
Strategic Rationale
The acquisition of Fesar allows Afya to expand its presence in Northern Brazil, adding an institution already consolidated in health sciences and other academic programs. The transaction strengthens Afya’s ecosystem with regional focus and helps broaden access to high-quality higher education in strategic areas. It also represents an important step in Afya’s geographic and institutional expansion, consolidating its leadership strategy in the segment.
Context
Founded in 2008, Eico Cosméticos is a reference in the semi-professional haircare segment, recognized for innovation and high-quality formulations designed for consumers seeking professional-grade yet accessible solutions. With a solid presence in the Brazilian market, the company built a strong portfolio and reputation as a brand that combines performance and sophistication.
Duty Cosméticos, founded in 2019 by Daniel de Jesus, quickly established itself in Brazil’s beauty sector. With brands such as DaBelle and Duty Color, the company already had over 100 SKUs prior to the acquisition of Eico. Known for its multichannel strategy and innovative positioning, Duty has been expanding rapidly with the ambition of becoming one of Brazil’s leading cosmetics companies.
Strategic Rationale
The acquisition enabled Duty Cosméticos to significantly expand its portfolio, growing from 115 to approximately 300 SKUs, effectively doubling the company’s size and strengthening its position in the haircare segment. Integrating Eico adds expertise and credibility in the semi-professional market while generating operational and distribution synergies. This strategy accelerates Duty’s growth, bringing together complementary brands across different price ranges and reinforcing its presence in both digital and physical channels, with the ambition of reaching BRL 1 billion in revenue in the coming years.
Context
Founded in 2015, StartSe is a Brazilian Edtech specialized in business education focused on the New Economy. The company has established itself as a leader in executive education through in-person events and immersion programs, receiving more than 50,000 Brazilian executives annually. In 2020, following global trends, the company reshaped its business model to focus on digital courses and content, significantly increasing its clients’ Lifetime Value and making 75% of its revenue come from digital products.
Patria Investimentos, founded in 1988, is one of the largest alternative investment managers in Latin America, with a focus on private equity, infrastructure, credit, and real estate. Known for its strong international presence, Patria seeks strategic partnerships with high-growth companies, providing capital and expertise to accelerate expansion.
Strategic Rationale
The Series A round represents a decisive milestone in StartSe’s trajectory, enabling the company’s international expansion and supporting future acquisitions focused on digital operations. The investment strengthens StartSe’s position as a leading provider of executive education in the New Economy while enhancing its ability to scale its digital model and consolidate its global presence.
Context
Terra Zoo is a pet shop chain based in Maranhão, operating across the states of MA, PA, PI, and TO. The chain provides a comprehensive customer experience — including grooming, veterinary clinics, pet parks, and a wide range of products for pets, agriculture, gardening, and camping. In 2021, it had 11 stores; following Crescera Capital’s investment, it expanded to 23 locations by 2024.
Crescera Capital is an independent private equity and venture capital manager founded in 2008, focused on mid-sized companies with high growth potential. It operates in sectors such as consumer goods, retail, services, education, technology, and healthcare, with approximately BRL 4 billion under management.
Strategic Rationale
Crescera Capital’s investment in Terra Zoo accelerated the chain’s growth and geographic expansion. The transaction enabled the company to double its number of stores in less than three years, while also contributing to capital restructuring and supporting its national expansion strategy.
Context
Founded in 2003, Truss Professional is a Brazilian brand and a leader in the professional haircare segment, widely used in salons across Brazil and in more than 50 countries. Recognized for its highly concentrated, technological, and vegan formulations, Truss has built a strong reputation among beauty professionals. With a strong educational DNA, the brand has developed training programs and recently inaugurated in São José do Rio Preto (SP) the world’s largest and most modern international academy for hairdressers. In addition, it has expanded its business through initiatives such as Hair Spa by Truss, offering exclusive experiences in licensed salons, and La Moda, a brand focused on the pharmacy and food channels.
Grupo Boticário, founded in 1977 and headquartered in Curitiba (PR), is one of the largest beauty conglomerates in Brazil, with operations in more than 15 countries. Owner of brands such as O Boticário, Eudora, Quem Disse Berenice?, Vult, O.U.i, and Beleza na Web, the group has established itself as one of the country’s leading multichannel and multi-brand beauty platforms. In recent years, it has expanded its operations to cover the entire beauty ecosystem, combining franchises, owned retail, e-commerce, marketplaces, and partnerships in the sector.
Strategic Rationale
The acquisition of Truss Professional marks Grupo Boticário’s entry into the professional salon segment — a market that, in Brazil alone, includes approximately 790,000 hairdressers. The transaction accelerates the group’s growth agenda and reinforces its strategy of building a multichannel and multi-brand beauty ecosystem, significantly expanding its presence in the hair category and strengthening its direct relationship with beauty professionals, key opinion leaders in the consumer chain.
Context
Founded in 1995, Víqua offers a complete and innovative portfolio of Pipes, Fittings, Hoses, Purifiers, and Accessories for the construction materials (residential and building) and irrigation market. Also, driven by a strong innovation DNA, the Company is currently the leader in the ABS Faucet market.
With a nationwide presence and also in about 10 other countries, the company serves more than 12,000 points of sale, through its broad and modern production structure, supported by a robust quality team and R&D specialists. Víqua is synonymous with recognition and excellence in its market.
Krona is a national reference in the manufacture of Pipes, Fittings, and Accessories, with nearly 29 years of experience in this market. Currently, the Company has four industrial facilities, more than 57,000 customers, and 2,000 employees.
Strategic Rationale
The transaction allows Krona to enter the faucet segments for internal use and leverages its distribution strategy, especially in agribusiness, in addition to the growth strategy and complementation of its product catalog.
Context
Recognized for its expansive operations spanning from restaurants to the world's largest barbecue festival, Fazenda Churrascada offers a diverse range of products tailored to the barbecue niche, along with unique gastronomic experiences. Currently operating in five key locations including São Paulo, Campinas, Curitiba, Brasília, and Campo Grande.
Heat Group joins the Company to unlock fresh avenues for growth and expansion. Backed by seasoned professionals boasting extensive market expertise, including former executives from Burger King, and supported by a pool of investors.
Strategic Rationale
The acquisition of Fazenda Churrascada’s controlling interest by Heat Group reinforces its strategy of consolidating foodservice brands with high growth potential — integrating experiences, events, and products. Fazenda offers a “barbecue ecosystem” with strong cultural appeal and the capacity for national and, potentially, international expansion.
Context
Founded in 1912, Cerveja Therezópolis is Brazil’s largest independent premium craft beer brand, based in the mountain region of Teresópolis, Rio de Janeiro. The brewery resumed production in 2006 under descendant leadership and has established itself as a notable premium player.
The acquisition was executed in August 2021 by Coca Cola FEMSA, the world’s largest Coca Cola bottler by volume, and Coca Cola Andina, a major bottler in Latin America, aiming to expand their beer portfolios in Brazil by integrating craft and premium brands into their offerings.
Strategic Rationale
This acquisition fits into Coca Cola FEMSA and Andina’s long-term strategy to complement their beer lineup in Brazil following the realignment with Heineken. It allows both bottlers to fill a premium craft beer niche, leveraging Therezópolis’s established brand and production capabilities. With Brazil being the world’s largest coffee—but second-largest beer—market, the move strengthens indirect competition with major beer players, providing premium positioning across their portfolio.
Actuamos con una amplia red de compradores estratégicos e inversionistas financieros a nivel global, incluyendo fondos de private equity, family offices y compañías multinacionales de diversos sectores.
Actuamos con una amplia red de compradores estratégicos e inversores financieros a nivel global, incluyendo fondos de private equity, growth, venture capital y compañías multinacionales de diversos sectores.
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Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
Context
Created from the merger of Lab SSJ and Affero, AfferoLab has become one of Brazil’s leading references in corporate education, offering training solutions, leadership development, and digital learning for major companies. In 2018, the Bertelsmann Group took full control of the company, strengthening its presence in the Brazilian education sector.
Bossa.etc, in turn, is a content-tech founded in 2020 by the Blue Management Institute (BMI), specializing in edutainment solutions and technology for soft skills development and corporate learning. Born from the integration of consulting and educational technology expertise, Bossa.etc already had a relevant corporate client base and a strong positioning as an innovator in interactive digital content.
Strategic Rationale
The acquisition of AfferoLab by Bossa.etc strengthens the strategy of consolidating a robust portfolio in Corporate Learning, combining traditional corporate training methodologies with scalable and innovative digital solutions. The transaction, expected to generate around BRL 100 million in combined revenue, accelerates Bossa.etc’s technological and intellectual expansion while enhancing its ability to serve large corporations in Brazil and abroad.
Context
Crescimentum, founded in Brazil and recognized as a top leadership and management training provider, achieved €7.7 million in turnover in 2019—a 31% increase over the previous year. It is renowned for premium positioning and serving major multinational clients, including Carrefour, Honda, Microsoft, Nestlé, Uber, and Whirlpool.
Cegos Group, established in 1926 in France, is a global leader in learning and development, offering training solutions across 50+ countries, with over 250,000 learners annually and revenues of approximately €250 million in 2019. The transaction was announced in October 2020, as Cegos acquired a majority stake in Crescimentum to strengthen its Latin American presence.
Strategic Rationale
Through the acquisition of Crescimentum, Cegos advances its Latin American strategy—building on prior entries in Chile and Mexico—by strengthening its presence in Brazil's thriving leadership training market.
This alignment combines Cegos’ global digital learning tools, such as LearningHub@Cegos and a multilingual e learning catalog, with Crescimentum’s market-leading local content, expertise, and client portfolio. The synergies enable cross-border training projects and enhanced offerings backed by a robust regional infrastructure.
Context
Founded in 1957 and headquartered in Vargem Grande do Sul, São Paulo, Café Pacaembu is a traditional Brazilian coffee roaster, operating one of the most modern coffee roasting plants in the market and recently recognized as producing the best extra strong coffee in Brazil.
Massimo Zanetti Beverage Group (MZBG), based in Italy, is a global leader in roasted coffee production, processing, and distribution, present in over 100 countries and managing the entire coffee value chain—from green bean sourcing to retail—through renowned brands like Segafredo Zanetti and Boncafé.
Strategic Rationale
This acquisition positions MZBG to capitalize on Brazil’s coffee market—world’s largest producer and second-largest consumer—by integrating Café Pacaembu's high-tech roasting facility and strong brand reputation. It reinforces MZBG’s production capacity, enhances local distribution, and aligns with its strategy to expand in high-growth geographies through key local assets.
Context
CPQ Brasil S/A, the operator of the renowned Casa do Pão de Queijo bakery and café chain especially popular in airports and franchise locations, sold a majority equity stake to Standard Bank, South Africa’s largest lender. Standard Bank had originally invested in CPQ in 2009, and this transaction increased its ownership to a controlling position. IGC Partners acted as financial advisor.
Context
PlayPen, officially known as Escola Cidade Jardim | PlayPen, is an independent bilingual day school in São Paulo, offering education to children aged 1–17 years. Founded over 40 years ago, PlayPen provides a bilingual curriculum combining the Brazilian national framework with international programs like the IB and Early Years Curriculum.
Cognita, established in 2004 and backed by Bregal Capital (with later investment from KKR), is a global network of over 100 schools across 16 countries. The group expanded into Brazil in 2012 and acquired PlayPen as part of its strategy to grow its educational presence in Latin America.
Strategic Rationale
Cognita acquired PlayPen to strengthen its network in Brazil, tapping into the prestige and academic quality of one of São Paulo's premier bilingual schools. The acquisition supports Cognita’s aim to offer world-class, bilingual education in key Brazilian markets by integrating PlayPen into its global platform and facilitating best-practice exchange with other top-tier schools.
Context
Founded in 1980, Sisgraph was a Brazilian software and services provider specializing in tailored solutions based on Intergraph technologies for Latin American clients. It employed a team of over 100 engineers and specialists, supporting sectors such as power, process, marine, government, and security. In August 2011, Hexagon AB, a Swedish global provider of design, measurement, and visualization technologies, acquired 100% of Sisgraph, integrating it into its global business operations.
Strategic Rationale
Hexagon aimed to strengthen its presence in South America by gaining full access to Sisgraph’s technical expertise, customer relationships, service capabilities, and proprietary technology. The acquisition was designed to accelerate Hexagon’s expansion in key industries, including offshore oil, power, infrastructure, and government, leveraging Brazil’s growth opportunities leading up to major events like the 2014 World Cup and the 2016 Olympics.
Context
Fototica, founded in 1920 in São Paulo, is one of Brazil’s oldest photo and optics retail chains, operating over 100 stores nationwide. In 2007, the company was acquired by Dutch investment firm Hal Investments (owner of GrandVision), initiating a strategic shift retiring photo development services and focusing exclusively on eyewear retail under the GrandVision by Fototica brand.
Strategic Rationale
The acquisition was driven by Hal Investments' goal to establish a strong optical retail platform in Brazil. It enabled the network to exit photo services and capitalize on the growing eyewear market. Under new leadership, Fototica pursued aggressive store expansion, opened new regional hubs, and leveraged its rebranded identity to strengthen market positioning.
Context
Copag, founded in 1908 in São Paulo, is Brazil’s leading playing card manufacturer, known for durable plastic and paper decks used in poker, bridge, and board games. It holds ISO 9001, ISO 14001, and SA 8000 certifications and became the official supplier for major poker tournaments like the World Series of Poker.
In 2005, Copag sold a 50% stake to Carta Mundi, alongside gaining global production and distribution support. Carta Mundi, founded in 1970 in Turnhout, Belgium, is the world’s largest playing card and board game manufacturer, operating 11 plants and 13 offices across multiple continents.
Strategic Rationale
The 2005 partial acquisition gave Carta Mundi access to Copag’s centennial brand, experienced workforce, and strong presence in Latin American markets. This strategic move allowed Carta Mundi to enhance its global portfolio with premium plastic cards and leverage Copag’s Brazilian factory to serve both regional and international clients, including high-end casino and poker tournament segments.
Actuamos con una amplia red de compradores estratégicos e inversionistas financieros a nivel global, incluyendo fondos de private equity, family offices y compañías multinacionales de diversos sectores.
Actuamos con una amplia red de compradores estratégicos e inversores financieros a nivel global, incluyendo fondos de private equity, growth, venture capital y compañías multinacionales de diversos sectores.
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Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
Seguimos de cerca la evolución de las principales tesis sectoriales y perfiles de transacción. En los últimos años, hemos liderado diversas transacciones relevantes, conectando compradores globales con el sector.
igc es líder en transacciones en Consumo & Retail, cubriendo ampliamente diversos segmentos. Entendemos las dinámicas de cada mercado y, con la especialización sectorial de los equipos, nos adaptamos a las peculiaridades de cada uno de ellos.
igc ha sido parte de la trayectoria de algunos de los empresarios más destacados de Brasil, liderando transacciones en múltiples sectores, siempre al lado del emprendedor.
“La seguridad transmitida desde el inicio del proceso fue increíble. Cada etapa fue explicada en detalle, y siempre me sentí con total libertad para decidir si avanzaba o no.”
“Lo importante en una negociación es salir con la sensación de haber hecho lo correcto, y sin duda salimos con esa sensación después del cierre.”
Nuestro posicionamiento es claro y único: actuamos exclusivamente en el sell-side. Sin conflictos de interés, siempre al lado del empresario, y con un solo compromiso: el mejor resultado para nuestro cliente.
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